Magma and Groupe Colombus: a strategic alliance to digitize the real estate industry

Paris, [10/12/2024] – Magma, a collaborative platform specializing in the creation of digital assets for the real estate sector, and the Groupe Colombus, a leader in asset management, proudly announce the signing of a strategic partnership. This project marks a major step forward in the digitalization of real estate, and opens up new prospects for the sector thanks to Magma’s Early Adopter program.

A turning point for real estate assets

With this partnership, Groupe Colombus is adopting an innovative solution that combines :

The Digital Twin Token (DTT®), a blockchain-based digital asset that centralizes, certifies and adds value to building data, while guaranteeing the traceability and immutability of information.
An intelligent digital twin, in partnership with Akila, to connect building operating systems, reduce their environmental impact and facilitate maintenance, thanks to artificial intelligence-based piloting

Concrete, measurable benefits for Groupe Columbus

The Groupe Columbus is a leader in the real estate sector, managing several large-scale investment vehicles. This partnership is in line with its “Value Add” mission, which is based on creating value by repositioning properties through sustainable renovations and strategic upgrades. The aim is to maximize the potential of assets by incorporating modern standards of energy performance and efficiency, while meeting market expectations. In doing so, the Groupe Columbus is committed to offering sustainable, profitable investments and also to passing on to future owners a valuable digital asset, the Digital Twin Token (DTT®), containing all the building’s validated dataroom and operational data.

By combining Groupe Colombus’ real estate expertise with Magma’s advanced technological solutions, this partnership offers :

• Simplified access for investors: an integrated digital data room, which can be validated and valued, to streamline transactions and guarantee total transparency.
• Substantial energy savings: up to 40% reduction in consumption thanks to real-time monitoring and real-time control by artificial intelligence.
• Predictive maintenance and optimization reducing downtime and extending equipment life.
• A proactive response to market expectations, integrating ESG standards and sustainability requirements.

Matthieu Merchadou, Co-Founder and CEO of Magma, comments: “It’s a great step forward for the real estate industry to be able to count on innovative players like Columbus Asset Management. We look forward to working with Thierry Leclerc and Jeremie Ifrah’s teams to deliver a new operational real estate management experience while respecting the sector’s environmental, social and governance objectives”.

Thierry Leclerc Co-Founder of Groupe Colombus: “In an unprecedented context for the real estate sector, it is important to have a long-term vision and to position assets in the best possible way so that they can benefit from the best tools and provide the best guarantees of sustainability over time. By joining Magma’s Early Adopter we hope to benefit from their technological expertise and know-how in digital assets, which seem to be becoming an asset class in themselves.”

An invitation to the entire real estate sector

This partnership illustrates the obvious: tokenization and digitalization are now essential levers for the future of real estate. Magma offers real estate players the opportunity to rethink their asset management by relying on high-performance, sustainable solutions.

To stay competitive and anticipate tomorrow’s challenges, it’s time to act. With Magma and its partners, real estate is entering an era of traceability, efficiency and sustainability.

About Magma:

Magma connects the digital twin to the blockchain, creating a unique digital asset for each building: the Digital Twin Token (DTT®). The DTT® contains the building’s validated dataroom and uses IoT and artificial intelligence to improve its efficiency.

About the Groupe Columbus:

The Groupe Columbus is a key player in the acquisition and repositioning of real estate assets, aiming to maximize the value of its properties.